This project focused on developing the visual identity for the album "Beast Mode" by one of the most popular Romanian Urban Music Artist, "IAN", through the creation of the official cover art and the graphic design of the associated merchandise line.
I crafted a cohesive visual universe with a bold, underground aesthetic that reflects the album’s tone and energy.
The clothing designs (t-shirts, hoodies, shorts) were created to function both as a visual extension of the music and as standalone streetwear pieces, resonating with the artist’s style and fan community.
Merchandise Design
Album Cover + Tracklist Design
