Calavera Picante Pizza is a fictional pizza brand created to embody bold flavors, vibrant visuals, and a fiery personality. The name, inspired by Mexican "calaveras" (decorative skulls) and the word picante (spicy), reflects the brand’s essence: a celebration of spice, culture, and creativity.
This branding project was developed to showcase my skills in creating a complete visual identity for a food-related business. Starting from concept development, I designed the logo, pizza boxes, branded apparel, and promotional materials to create a cohesive and distinctive look.
The central logo features a colorful, stylized skull surrounded by spicy pizza slices and chili peppers, blending Mexican cultural motifs with a bold culinary theme. The vibrant color palette, floral accents, and expressive typography help build a memorable brand universe that stands out and speaks directly to heat-loving pizza fans.
The central logo features a colorful, stylized skull surrounded by spicy pizza slices and chili peppers, blending Mexican cultural motifs with a bold culinary theme. The vibrant color palette, floral accents, and expressive typography help build a memorable brand universe that stands out and speaks directly to heat-loving pizza fans.
