VOODOO is the official visual identity and creative universe of Ian, one of the most popular Romanian trap artist known for his dark, raw sound and intense emotional themes. The VOODOO brand blends occult symbolism with emotional intensity, acting as both a musical signature and a lifestyle concept. It represents rebellion, inner chaos, and the mystical forces that influence identity and transformation.
This project is a dark-themed visual exploration, that includes the "VOODOO" official logo, the merchandise line linked to the "VOODOO" universe, and logo animation.
The entire project follows a gritty, aggressive visual language, with a focus on sharp contrasts, distressed textures, and dark, ritualistic symbolism.
