Gelia is a fictional Italian gelato brand developed as a creative branding exercise within my graphic design portfolio. The concept combines the charm of a traditional gelateria with a bold, contemporary visual identity. The brand's packaging design features expressive typography, playful patterns, and a vibrant, pastel-based color palette, all crafted to reflect the joyful and indulgent experience of enjoying artisan gelato.
Gelia is primarily aimed at a younger audience, aged 16 to 35, who value visually appealing, Instagram-worthy products and are open to discovering new, unconventional flavor combinations. The brand caters to individuals who seek not only a high-quality treat but also a distinctive and memorable brand personality.
The tone of Gelia is cheerful, youthful, and energetic, while maintaining a sense of sophistication through its curated design system. The messaging is friendly and inviting, encouraging moments of delight and spontaneity. Gelia’s overall aesthetic is designed to evoke joy, creativity, and a sense of playful indulgence.
