This project represents a custom kendama created for Petrut Bisoi, for which I was responsible for the full visual design. The concept blends bold pink tones with playful, hand-drawn illustrations to reflect the creator’s personality and energetic style. I designed the kendama graphics, ball illustration, sticker set, and packaging, ensuring visual consistency across all elements. The project focuses on strong character branding, vibrant color use, and a cohesive illustration system that translates seamlessly from product to packaging and promotional materials.
The product was launched in three separate sales on eMAG, and each release sold out in under one hour. This rapid sell-out rate highlights the strong market response and the effectiveness of the visual identity and product presentation in attracting and engaging the target audience.
